Hello!  I am Justine, creator of Isabella Rose.  I was born and raised in Saskatoon, Saskatchewan. 

I started to embroider as a hobby when I was struggling to get pregnant with our second daughter. 

Having our second daughter at 44, has taught me than anything is possible.  I thought why not start a business doing what I love?  Why not turn my embroidery hobby into a business creating carefully thought-out, sustainable, clothing for babies and mothers? 

Isabella Rose came together organically.  There are so many beautiful baby and children’s clothes out there that have been barely worn.  My own mother kept items she had carefully sewn for me as a baby.  Why not re-purpose, re-use and re-imagine these items into something new, unique and beautiful.   

Please join me on this journey.